-
Changing the World and the Changing Role of Business
-
Posted by Pamela Passman
Corporate Vice President
Pamela Passman
With the launch of Windows 7 last week, Microsoft also launched a contest, 7 Ways to Change the World, which aims to find and fund innovative ways for technology to achieve social change. The seven people who submit the best ideas will each win a PC running Windows 7. And each winner's chosen community organization will receive a $7,000 grant.
We’re asking everyone to describe their ideas in videos that they post online for everyone else to see. That way, we hope to create something of real value: a library of creative ideas that will help nonprofits find new ways to use technology to be even more effective in delivering services to the most vulnerable in our society.
Last week I had the opportunity to talk a bit about 7 Ways to Change the World at the Business for Social Responsibility (BSR) annual meeting in San Francisco. For over 15 years, BSR has helped lead the private sector to become more involved in addressing social, economic and environmental issues. This year’s meeting, coming 12 months after the onset of the financial crisis, naturally became a forum for some of the world’s leading companies to discuss what went wrong and propose new, more sustainable ways of doing business. This was reflected in the theme, “Reset Economy. Reset World.”
...
